Saul McLeodpublishedupdated Definition: One advantage of a stereotype is that it enables us to respond rapidly to situations because we may have had a similar experience before. One disadvantage is that it makes us ignore differences between individuals; therefore we think things about people that might not be true i.
Advanced Search Abstract The activation of ageism and aging stereotypes in younger and older adults was investigated by manipulating both the valence and the stereotypicality of trait stimuli. Participants completed a lexical decision task in which the stimulus onset asynchronies SOAs between the prime and target stimuli were varied to examine the effects of automatic and controlled processing and 2, ms, respectively.
Both younger and older adults demonstrated strong stereotype activation for elderly stereotypes but relatively weak activation for young stereotypes. Both younger and older adults also demonstrated a positive bias toward older people, which was not moderated by SOA.
These findings suggest that younger and older adults do not differ in their accessibility to aging stereotypes or to their age-based biases, which appear to be positive toward elderly people. I will not make age an issue of this campaign. I am not going to exploit for political purposes my opponent's youth and inexperience.
As Ronald Reagan demonstrated so adroitly, however, age is a two-way street. When we investigate people's age-related attitudes, it is important to examine attitudes toward both young and old.
Although younger adults' attitudes toward older people have received considerable attention, less is known about older adults' attitudes toward young people. The present study addresses this gap by examining both younger and older adults' accessibility of attitudes toward and stereotypes of both age groups.
In general, this research has suggested that people's perceptions of elderly adults are mixed. People associate both positive and negative traits with older people as a group, although there tend to be more negative trait associations than positive ones Hummert et al.
Finally, Hummert and colleagues found a fair degree of overlap in the organization of the subcategories across young, middle-aged, and older adults, although elderly people had the most complex representations of older people, followed by middle-aged and young adults.
Thus, research using explicit measures has shown that aging stereotypes are complex, with both positive and negative traits and subtypes being associated with elderly people.
Perceptions of elderly individuals, however, tend to be as positive as perceptions of younger adults, and when age differences are observed those differences have been inconsistent in favoring either age group Hummert et al. Fiske and colleagues proposed that people's attitudes toward different groups are driven by their perceptions of a group's competence and warmth.
These perceptions lead people to place most groups into one of two categories: It is this second category of groups under which elderly people fall. Fiske and associates found that groups that were similar in terms of perceived frailty e. In combination, these lines of research suggest that when people think of the concept old, positive associations might be just as likely to come to mind as negative associations.
As with other domains of stereotyping e. To avoid these difficulties, researchers in social cognition have begun using implicit measures of attitudes and stereotypes in order to assess people's mental representations of various groups, as well as people's feelings toward those groups e.
Implicit measures usually involve priming paradigms in which participants are first exposed to stimuli that activate the target group and then respond either to adjectives or to traits.
Either the primes are presented at a subthreshold rate, such that participants are unaware of the presence of the primes, or a short stimulus onset asynchrony SOA is chosen to prevent participants from controlling their initial responses when they are aware of the primes.
Perdue and Gurtman reported one of the few studies that investigated the activation of age-related attitudes using implicit measures. In their experiment, young adult participants were presented with the subthreshold primes young and old, which were then followed by either a positive or a negative trait.
Participants indicated whether each trait was good or bad for someone to possess. Perdue and Gurtman found that young adults made faster responses when positive traits were preceded by the young prime compared with the old prime. Conversely, participants made faster responses when negative traits were preceded by the old prime compared with the young prime.
Perdue and Gurtman concluded from these results that there is an automatic ageism that influences the way people process trait information.
Hence, subliminal presentation of the word old facilitated the processing of negative trait information, and subliminal presentation of the word young facilitated the processing of positive information. Perdue and Gurtman suggested that labeling a person as old could automatically activate primarily negative constructs that might then be applied in evaluating that individual.Apr 02, · Question 2: Which kind of family arrangement do you think is better for society?
One where one of the parents works to provide for the family and the other takes care of the house and children. To investigate stereotyping social dress styles in relation to age and the effect it may have on the level of stereotyping. Hypotheses: There will be a significant difference between young (16 years to 30 years) and mature age (30 years to years) control groups’ questionnaire score .
a usually negative attitude toward the members of some social group?
attitudes of a majority toward a minority; In the famous "Robbers Cave" study by Sherif and colleagues:? is irrelevant to stereotyping? caused participants to assign more .
permeability, stability and legitimacy of social relations between different age groups. Concept 4 – Experiences of Negative Discrimination: questions on discrimination based on .
Video: Ageism & Stereotyping the Elderly: Definition & Examples With this lesson, we will explore the cultural phenomena of ageism and stereotyping an individual due to their age. Ageism is the stereotyping and discrimination against individuals or groups on the basis of their age; ageism can take many forms, including prejudicial attitudes, discriminatory practices, or institutional policies and practices that perpetuate stereotypical beliefs.